How did it start?

Every good idea starts with a dream. We wanted our chickens to live as naturally as possible – to roam freely, to scurry in the beds, to bask in the sun and to eat 100% natural food.

Unfortunately, most of the food on the market is imported, processed, or full of ingredients that are difficult to pronounce. In our search for a solution, we came across black soldier fly larvae – heroes of the circular economy. These insects turn food waste into a rich source of protein and calcium.

What started as a small experiment in the backyard grew into a larger mission – to help every chicken farmer feed their flock naturally while reducing food waste.

Fresh, sustainable and locally produced protein.

Mission

Wiggly's mission is to provide chickens with natural and nutritious food so they can live their best lives!

Founder's story

Wiggly founder Jörgen left a successful career in banking to live among nature and chickens. After years of sitting in an office chair, he decided to enroll in vocational school to study poultry farming and started raising chicks!

What started as a small experiment in my parents' basement soon grew into a big vision – to produce the world's most sustainable chicken snack for chicken farmers who raise their flocks freely and close to nature.

“I finally feel like I’m building something truly meaningful that has a real impact on the world. We’re literally saving food waste from going to landfill and turning it into high-quality protein for chickens!”

Building in public

Since day one, Wiggly has been openly sharing our journey of turning food waste into high-quality protein that chickens love. Follow us on Instagram to see what goes on "behind the scenes"!

  • 30-DAY MONEY BACK GUARANTEE

  • FAST DELIVERY

  • 100% NATURAL

1 of 3